hudson brauntz digital
LOGO DESIGN
This logo was designed to build strong company recognition.
Using mint green and a muted blue-gray as the primary colors, these invoke a modern feel while retaining strength and loyalty.
The soft cursive lettering accompanied by the san serif font helps support modernity and elegance.
BUSINESS CARD DESIGN
Keeping the modern and upscale branding in mind, I used a simple design for the business card. The secondary color palette contains the deep plum color which represents elegance and maintains the modern elegance of the brand.
BRAND IDENTITY AND DEVELOPMENT
I built out a full brand book for this company showcasing their logo and the ways to implement the logo across print and digital materials. The fonts and how to implement a typographic hierarchy, how to use images, icons, and the color palette in various use cases are all included within the pages of their brand book.
These guidelines are still implemented. As the brand is evolving and their business model changes, they have maintained these guidelines to keep brand recognition.
ICONOGRAPHY
These icons were designed to live in print and digital material to support the company as needed. Designed to showcase "website and mobile", "checklist", "SEO", "best design practices", "trends", "search", "shopping", "announcements", "mail", "location", "networking", "design".